The accompanying campaign consists of a short youtube video TOTALLY brilliant in its simple yet memorable message.
Three organisations have formed an International Stillbirth Awareness Collaborative (ISAC) to make this happen Stillaware, Tommy’s (UK) and Star Legacy Foundation (US).
In Australia, Stillaware are the only organisation solely dedicated to raising awareness of stillbirth, Tommy’s in the UK have a multifunction of raising funds for stillbirth research and also raising awareness and education, as do the Star Legacy foundation in the US.
Today represents the culmination of a LOT of behind the scenes work, meetings and most importantly passion to see a timed release of this very important public awareness message aimed at informing pregnant women of a modifiable risk (something they can act to change) and thereby reduce stillbirths.
I have to give an enormous shout out to Claire Foord CEO and Founder of Stillaware without who this timed international release most certainly would not have occurred. Her amazing artistic talents vision and her passion, to make this happen… actually did make it happen. I look forward to continuing to work with this amazing passionate woman and also the ISAC.